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CORPORATE FRANCHISE BUSINESS OPPORTUNITY IN INDIA

Reliance lets genie out of Cola can, prices set to fall across brands

Reliance's aggressive ₹10 pricing for Campa Cola and new energy drinks is disrupting the beverages industry, causing competitors like Dabur, ITC, and Coca-Cola to introduce promotional offers and reduce prices. This price war, focusing on out-of-home consumption, may impact long-term profitability while expanding the market during the critical summer period.

from Top Retail News | Latest Retailing & Retail Industry Information and Updates: ET Retail : ETRetail.com https://retail.economictimes.indiatimes.com/news/food-entertainment/personal-care-pet-supplies-liquor/reliance-lets-genie-out-of-cola-can-prices-set-to-fall-across-brands/118545379
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