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CORPORATE FRANCHISE BUSINESS OPPORTUNITY IN INDIA

Festive deals or digital traps? How cybercriminals are mimicking brands to dupe shoppers

As India's festive season peaks during this quarter, cybercriminals find ways using AI for sophisticated scams like fake QR codes and brand impersonations. Retailers and consumers must prioritize 'trust' as the new currency in digital commerce, says Karthik Krishnan, Partner at Deloitte India. Proactive measures, including enhanced security and consumer awareness, are crucial to combat evolving cyber threats and protect India's economic aspirations, Krishnan adds.

from Top Retail News | Latest Retailing & Retail Industry Information and Updates: ET Retail : ETRetail.com https://retail.economictimes.indiatimes.com/news/industry/beware-of-festive-scams-cybercriminals-target-shoppers-with-ai-impersonation/124932714
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