Quick commerce platforms are shifting focus to higher-margin categories like electronics and fashion, now contributing 20-25% of gross sales, up from under 10% two years ago. This strategic pivot aims to boost margins and expand basket sizes, challenging larger e-commerce players. Companies like Swiggy's Instamart and Zepto are actively scaling these non-grocery offerings.
from Top Retail News | Latest Retailing & Retail Industry Information and Updates: ET Retail : ETRetail.com https://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/quick-commerce-goes-beyond-grocery-to-higher-margin-wares/125531209
from Top Retail News | Latest Retailing & Retail Industry Information and Updates: ET Retail : ETRetail.com https://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/quick-commerce-goes-beyond-grocery-to-higher-margin-wares/125531209