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CORPORATE FRANCHISE BUSINESS OPPORTUNITY IN INDIA

Summercool’s winter move: Appliance maker expands into ACs, refrigerators ahead of summer demand

Summercool Home Appliances has strategically launched air conditioners and refrigerators during the winter off-season to gain early market visibility and strengthen retail partnerships. This contrarian move aims to capture consumer insights and optimize production ahead of the summer demand surge, with significant capex allocated for R&D and capacity expansion.

from Top Retail News | Latest Retailing & Retail Industry Information and Updates: ET Retail : ETRetail.com https://retail.economictimes.indiatimes.com/news/consumer-durables-and-information-technology/consumer-electronics/summercool-expands-appliance-line-with-acs-and-refrigerators-ahead-of-summer-demand/125162269
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