Ferrero sees India entering top 10 global markets, bets on premiumisation, ramps up product launches
Ferrero sees India as a key market, expecting its growth in the premium chocolate segment. The company aims for sustainable growth, expanding its brand portfolio, strengthening distribution and building a sustainable growth trajectory. The company plans to enhance its presence in smaller cities, through wider retail distribution and e-commerce platforms. They are tapping into the Indian traditions and consumer aspirations through targeted campaigns. from Top Retail News | Latest Retailing & Retail Industry Information and Updates: ET Retail : ETRetail.com https://retail.economictimes.indiatimes.com/news/food-entertainment/personal-care-pet-supplies-liquor/ferrero-sees-india-entering-top-10-global-markets-bets-on-premiumisation-ramps-up-product-launches/135442429