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H&M seeks to lure US shoppers as fast-fashion rivals hike prices due to tariffs

H&M is strategically holding its prices steady in the U.S. market, capitalizing on rivals like Zara and Shein raising theirs due to tariff pressures. This move aims to attract shoppers amidst economic turbulence and shifting consumer sentiment. By mitigating tariff impacts through diversified sourcing and nearshoring strategies, H&M seeks to improve profitability and gain market share.

from Top Retail News | Latest Retailing & Retail Industry Information and Updates: ET Retail : ETRetail.com https://retail.economictimes.indiatimes.com/news/apparel-fashion/apparel/hm-seeks-to-lure-us-shoppers-as-fast-fashion-rivals-hike-prices-due-to-tariffs/122102469
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