Freefall, co-founded by Huma Qureshi, targets break-even within its first year and aims for substantial sales. The saree brand has initiated its operations with an e-commerce-first strategy and plans to develop an offline presence later. The collection features handwoven sarees that combine traditional craftsmanship with modern aesthetics, appealing to urban women. As the brand continues to grow, it plans to introduce new collections every few months.
from Top Retail News | Latest Retailing & Retail Industry Information and Updates: ET Retail : ETRetail.com https://retail.economictimes.indiatimes.com/news/apparel-fashion/huma-qureshi-backed-saree-brand-freefall-targets-first-year-break-even/134609381
from Top Retail News | Latest Retailing & Retail Industry Information and Updates: ET Retail : ETRetail.com https://retail.economictimes.indiatimes.com/news/apparel-fashion/huma-qureshi-backed-saree-brand-freefall-targets-first-year-break-even/134609381