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Indian consumers are increasingly prioritising affordability, health, and sustainability in their food choices. While cost concerns drive them to seek discounts and bulk purchases, food safety and health benefits significantly influence brand loyalty. Technology and tradition are also shaping eating habits, with openness to AI-driven diets alongside a strong connection to cultural heritage. from Top Retail News | Latest Retailing & Retail Industry Information and Updates: ET Retail : ETRetail.com https://retail.economictimes.indiatimes.com/news/food-entertainment/grocery/63-of-indians-concerned-about-rising-food-prices-pwc-report/123832238