To be sure, private labels are not new. According to the Deloitte-FICCI report on 'Spurring growth in FMCG, retail and ecommerce sectors in India', private labels represent 4% of total retail sales, of which 70% belong to food categories.
from Top Retail News | Latest Retailing & Retail Industry Information and Updates: ET Retail : ETRetail.com https://retail.economictimes.indiatimes.com/news/food-entertainment/food-services/branded-firms-facing-rising-tide-of-private-labels-in-crowded-market/117284286
from Top Retail News | Latest Retailing & Retail Industry Information and Updates: ET Retail : ETRetail.com https://retail.economictimes.indiatimes.com/news/food-entertainment/food-services/branded-firms-facing-rising-tide-of-private-labels-in-crowded-market/117284286