Setting up Zepto Marketplace Pvt Ltd is part of the restructuring of the quick commerce firm to align with India's regulatory norms. It signals a potential shift from its B2B2C structure to a marketplace approach, allowing Zepto to oversee procurement and branding while the licensees will handle retail operations and customer interactions.
from Top Retail News | Latest Retailing & Retail Industry Information and Updates: ET Retail : ETRetail.com https://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/zepto-sets-up-new-marketplace-entity-amid-restructuring/116901699
from Top Retail News | Latest Retailing & Retail Industry Information and Updates: ET Retail : ETRetail.com https://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/zepto-sets-up-new-marketplace-entity-amid-restructuring/116901699