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Himalaya Wellness sharpens Neem portfolio, bets on premiumisation and quick commerce to stay relevant for Gen Z

Himalaya Wellness is updating its Neem product line to attract Gen Z. The company will focus on digital marketing and influencer partnerships. A new Neem serum is launching soon. Himalaya aims to increase its facewash market share. The brand is also exploring premium products like Turmeric and Vitamin C facewashes. Quick commerce is a key growth area for Himalaya.

from Top Retail News | Latest Retailing & Retail Industry Information and Updates: ET Retail : ETRetail.com https://retail.economictimes.indiatimes.com/news/food-entertainment/personal-care-pet-supplies-liquor/himalaya-wellness-sharpens-neem-portfolio-bets-on-premiumisation-and-quick-commerce-to-stay-relevant-for-gen-z/123580253
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