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CORPORATE FRANCHISE BUSINESS OPPORTUNITY IN INDIA

Unilever wants India to have an 'ice-cream moment' this Diwali

Unilever aims to disrupt India's Diwali mithai tradition with its ice cream brands like Kwality Wall's and Magnum, drawing inspiration from successful seasonal campaigns in other markets. The company plans to leverage its demerged ice cream biz to focus on local market strategies, potentially introducing special products, promotions and advertising to create an 'ice-cream moment' during the festival.

from Top Retail News | Latest Retailing & Retail Industry Information and Updates: ET Retail : ETRetail.com https://retail.economictimes.indiatimes.com/news/food-entertainment/personal-care-pet-supplies-liquor/unilever-wants-india-to-have-an-ice-cream-moment-this-diwali/123934995
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