India's festive e-commerce season saw a robust 27% year-on-year sales growth, fueled by GST cuts and strong demand from non-metro cities. Analysts highlight a shift towards quality and D2C brands, with quick commerce playing a significant role. Premium categories and gifting saw notable surges, setting a positive outlook for FY26.
from Top Retail News | Latest Retailing & Retail Industry Information and Updates: ET Retail : ETRetail.com https://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/packed-festive-show-delivers-a-big-ecommerce-hit-sales-jump-27/124839445
from Top Retail News | Latest Retailing & Retail Industry Information and Updates: ET Retail : ETRetail.com https://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/packed-festive-show-delivers-a-big-ecommerce-hit-sales-jump-27/124839445