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India’s next big consumer force is here to stay: Why cracking the Gen Z code will shape the next decade

Nestle India's new MD, Manish Tiwary, is prioritizing quality and health-conscious products, influenced by his son's insights on Gen Z's preference for reading back-of-pack information. This younger demographic, aged 12-30, is transforming India's consumer landscape by demanding authenticity and ethical considerations in their purchases across various sectors.

from Top Retail News | Latest Retailing & Retail Industry Information and Updates: ET Retail : ETRetail.com https://retail.economictimes.indiatimes.com/news/industry/indias-next-big-consumer-force-is-here-to-stay-why-cracking-the-gen-z-code-will-shape-the-next-decade/126266761
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