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CORPORATE FRANCHISE BUSINESS OPPORTUNITY IN INDIA

Timex Group bets on premiumisation with Aston Martin launch, targets Rs 50 crore in two years

Timex India is introducing Aston Martin watches to the Indian market. This move targets a gap for a true motorsports brand. The company sees a growing interest in motorsports and a consumer shift towards premium watches. Aston Martin watches will be available in two lines, priced between Rs 12,000 and Rs 60,000.

from Top Retail News | Latest Retailing & Retail Industry Information and Updates: ET Retail : ETRetail.com https://retail.economictimes.indiatimes.com/news/apparel-fashion/accessories/timex-group-bets-on-premiumisation-with-aston-martin-launch-targets-rs-50-crore-in-two-years/125871073
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