Apple has achieved a record 28% value share in India's smartphone market, fueled by a strong 'premiumisation' trend. Consumers are increasingly opting for high-end devices, with Apple's iPhone 16 series leading shipments. This shift is driving overall market value growth, even as volume increases moderately.
from Top Retail News | Latest Retailing & Retail Industry Information and Updates: ET Retail : ETRetail.com https://retail.economictimes.indiatimes.com/news/consumer-durables-and-information-technology/mobiles/apple-hits-record-28-value-share-in-india-as-smartphone-market-leans-towards-premium-devices/127860722
from Top Retail News | Latest Retailing & Retail Industry Information and Updates: ET Retail : ETRetail.com https://retail.economictimes.indiatimes.com/news/consumer-durables-and-information-technology/mobiles/apple-hits-record-28-value-share-in-india-as-smartphone-market-leans-towards-premium-devices/127860722