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CORPORATE FRANCHISE BUSINESS OPPORTUNITY IN INDIA

Nestle India bets on premium push, rural expansion as KitKat market grows

Nestle India is boosting its chocolate and confectionery business. India is now KitKat's second-largest market worldwide. The company is expanding production capacity. It is using different pack sizes for various sales channels. Small packs are for rural areas. Larger packs are for modern stores and online sales. Premium chocolate sales are growing fast. Quick commerce is also helping sales.

from Top Retail News | Latest Retailing & Retail Industry Information and Updates: ET Retail : ETRetail.com https://retail.economictimes.indiatimes.com/news/food-entertainment/personal-care-pet-supplies-liquor/india-becomes-kitkats-second-largest-market-globally-nestle-bets-on-premium-push-rural-expansion/128419824
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