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CORPORATE FRANCHISE BUSINESS OPPORTUNITY IN INDIA

Sazerac bets big on India with bourbon, RTDs, and local innovation as long-term growth runway expands

Global spirits major Sazerac is boosting its presence in India. The company plans to introduce premium bourbons, ready-to-drink beverages, and flavored whiskeys. Sazerac sees India as a key market for long-term growth. Investments will focus on local innovation and expanding distribution. BuzzBallz, a ready-to-drink brand, is already showing strong consumer interest.

from Top Retail News | Latest Retailing & Retail Industry Information and Updates: ET Retail : ETRetail.com https://retail.economictimes.indiatimes.com/news/food-entertainment/personal-care-pet-supplies-liquor/sazerac-bets-big-on-india-with-bourbon-rtds-and-local-innovation-as-long-term-growth-runway-expands/128415677
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