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CORPORATE FRANCHISE BUSINESS OPPORTUNITY IN INDIA

boAt accelerates global play; premiumisation, localisation to drive next phase of growth in India

boAt is set to become a global consumer electronics player within the next three to four years. The company is expanding its presence in international markets like SAARC, GCC, and Southeast Asia. Back home, boAt is focusing on premiumization, localization, and channel expansion to drive growth in India. New categories like projectors are also on the horizon.

from Top Retail News | Latest Retailing & Retail Industry Information and Updates: ET Retail : ETRetail.com https://retail.economictimes.indiatimes.com/news/consumer-durables-and-information-technology/consumer-electronics/boat-accelerates-global-play-premiumisation-localisation-to-drive-next-phase-of-growth-in-india/130112264
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