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CORPORATE FRANCHISE BUSINESS OPPORTUNITY IN INDIA

Bosch may launch AC brand in India; Hitachi label to stay

Bosch Home Comfort India is evaluating the launch of Bosch-branded air conditioners in India, which would mark its potential entry into the AC segment in Asia, while continuing sales under the existing Hitachi brand through a long-term licence. The company, now operating as Bosch Home Comfort India after acquiring a controlling stake in the former Johnson Controls–Hitachi JV, is also investing heavily in R&D and navigating rising costs from raw materials, logistics, and stricter efficiency norms, which are expected to push prices higher.

from Top Retail News | Latest Retailing & Retail Industry Information and Updates: ET Retail : ETRetail.com https://retail.economictimes.indiatimes.com/news/consumer-durables-and-information-technology/consumer-electronics/bosch-may-launch-ac-brand-in-india-hitachi-label-to-stay/130267366
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