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CORPORATE FRANCHISE BUSINESS OPPORTUNITY IN INDIA

Competition between direct selling industry, e-comm platforms intensifying: Report

India's direct selling sector is facing tough competition from online platforms. Consumers now expect faster delivery and convenience, mirroring e-commerce standards. This pressure affects how direct selling companies attract and keep customers. Despite challenges, the industry grew 4 percent in FY25, reaching Rs 23,021 crore. Wellness products lead sales, followed by cosmetics and personal care.

from Top Retail News | Latest Retailing & Retail Industry Information and Updates: ET Retail : ETRetail.com https://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/competition-between-direct-selling-industry-e-comm-platforms-intensifying-report/131217255
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