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CORPORATE FRANCHISE BUSINESS OPPORTUNITY IN INDIA

Why India's next consumption story will be defined by lifestyles, not locations

India's retail landscape is shifting from geographical segmentation to lifestyle and digital communities. Consumers now prioritize aspirations and preferences, seeking products that reflect their identity and multiple life roles. Premiumization is driven by confidence, not just income, as products become tools for self-expression. Retailers must understand this evolving consumer to offer relevant, accessible premium experiences, focusing on discovery over mere distribution.

from Top Retail News | Latest Retailing & Retail Industry Information and Updates: ET Retail : ETRetail.com https://retail.economictimes.indiatimes.com/blog/why-indias-next-consumption-story-will-be-defined-by-lifestyles-not-locations/132064449
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