Skip to main content

CORPORATE FRANCHISE BUSINESS OPPORTUNITY IN INDIA

Brands see strong consumer appetite this festive season despite war-led woes

Indian consumers show resilient demand for aspirational and premium goods this festive season. Inflation and supply disruptions have not significantly impacted overall consumer sentiment. Lower interest rates and GST cuts are providing tailwinds for increased spending. Brands and retailers are launching festive campaigns to capitalize on this trend. Consumer spending during the festive period is projected to be substantial.

from Top Retail News | Latest Retailing & Retail Industry Information and Updates: ET Retail : ETRetail.com https://retail.economictimes.indiatimes.com/news/industry/brands-see-strong-consumer-appetite-this-festive-season-despite-war-led-woes/132651921
Labels:

Popular posts from this blog

Rising food bills worry 63% of Indians, driving bulk buys and discount hunting: PwC

Indian consumers are increasingly prioritising affordability, health, and sustainability in their food choices. While cost concerns drive them to seek discounts and bulk purchases, food safety and health benefits significantly influence brand loyalty. Technology and tradition are also shaping eating habits, with openness to AI-driven diets alongside a strong connection to cultural heritage. from Top Retail News | Latest Retailing & Retail Industry Information and Updates: ET Retail : ETRetail.com https://retail.economictimes.indiatimes.com/news/food-entertainment/grocery/63-of-indians-concerned-about-rising-food-prices-pwc-report/123832238
Read more

Franchise Brand Marketing

Franchise brand marketing is a crucial component of building a successful franchise business. Franchising provides a unique opportunity for entrepreneurs to leverage the established brand and marketing efforts of an existing business to build their own enterprise. However, to maximize the potential of a franchise business, franchisees must understand how to effectively market the brand and differentiate themselves in their local markets. In this blog, we’ll explore some key strategies for franchise brand marketing. 1. Leverage the Power of the Brand One of the most significant advantages of franchising is the established brand recognition and reputation that comes with the franchisor’s business. Franchisees should take advantage of this by incorporating the brand’s logo, colors, and messaging into all marketing materials, both online and offline. This consistency will help establish a recognizable and memorable brand presence in the local market. 2. Develop a Local Marketing Plan ...
Read more

Shark Tank contestant Aquapeya asked to stop selling water brand by Court

Packaged water brand Aquapeya, funded by Shark Tank’s Namita Thapar and Ritesh Agarwal, has been ordered by the Bombay High Court to halt operations after Bisleri International accused it of trademark and copyright infringement. The accusation followed Aquapeya’s admissions on the show about benefiting from the market goodwill of established brands. from Top Retail News | Latest Retailing & Retail Industry Information and Updates: ET Retail : ETRetail.com https://retail.economictimes.indiatimes.com/news/food-entertainment/personal-care-pet-supplies-liquor/shark-tank-contestant-aquapeya-asked-to-stop-selling-water-brand-by-court/119896891
Read more