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CORPORATE FRANCHISE BUSINESS OPPORTUNITY IN INDIA

UBD doubles down on premiumisation with Madhvan re-launch, targets 36,000 cases in FY27

Uppal Brewers and Distillers is focusing on premiumisation with its new whisky launch. The company aims to double volumes to thirty-six thousand cases by fiscal year twenty twenty-seven. A revamped Madhvan expression targets a premium Indian whisky market white space. This new product will expand into several Indian states after its Delhi debut. The company also plans a premium sipping rum and potential CSD channel entry.

from Top Retail News | Latest Retailing & Retail Industry Information and Updates: ET Retail : ETRetail.com https://retail.economictimes.indiatimes.com/news/food-entertainment/grocery/ubd-doubles-down-on-premiumisation-with-madhvan-re-launch-targets-36000-cases-in-fy27/133869839
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